“vivo Product Launch”

vivo Grand Launch just wasn’t enough for them

Insights

vivo had to announce their arrival in 2015, their vivo V3Max in 2016 as well as their vivo V5s. They were looking into inviting medias to reach a wider market, all 3 launches had slightly different objectives and itineraries. How did we managed to help them to make sure their effort wasn’t being wasted?

Stratergy

Due to the different requirement we were approached to customise different services for them ranging from recruiting emcee and artists as well as inviting and managing media alongside with investing media buy for a better guaranteed exposure.!