SOMERSBY,
Everything about Young and Fun!

Insights

Somersby, one of the top brands for ciders in Malaysia wanted to share their young and fun and positive vibes to all the youngsters! To reach the younger crowds, the easiest way was to reach them through social media marketing and make everything digital!

Stratergy

Having a lot of restrictions when it comes to alcoholic beverages, Somersby were very keen to work with KOLs to get their brand exposed to the youngsters. We helped them to gather a pool of influencers to attend their events and shout out postings to create a reminder in the consumers’ mind!!